The main problem with most creative people, inventors, and business owners is that they are always playing catch up. People have a tendency to wait until the ‘next big thing’ arrives and then jump on that bandwagon. The really successful people are the ones who step outside the everyday normal and create something no one else has thought of. Jobs was an expert when it came to doing this. He didn’t wait around for someone else to create something revolutionary. He got an idea and he pursued it full force. He didn’t wait around on focus groups or screenings. Jobs got whiff of an idea or a tool, like USB, and he decided it would be the next big thing. A visionary is someone who thinks or plans the future using their creativity and imagination, which is a perfect description of Steve Jobs at work.
Corporations today tend to focus mainly on profit. It’s all about the money – how to get it, how to keep it, and how to make more of it. Jobs was never comfortable with his fortune. It was not his focus. What Jobs wanted to do was create products that changed the way people lived, worked and did business. The quality of the products was far more important that its profit margin. Traditionally, Apple products cost more because they were built better. Jobs believed that people would pay what a product was worth to own a product they could rely on. He changed the way creative people design, the way people use digital music, and the future of portable computing.
The Mac brand name has long been a staple of the education system. Schools and teachers have been champions for the Mac long before the iPod and iPhone made Apple a household name. This may be because the Mac used a simple interface, had fewer glitches, and focused on innovative design. It could be that Jobs saw an opportunity in the education sector and pursued it. Whatever the case, Jobs made the Apple computer a staple part of the learning environment. Even Apple’s mission statement on one point singled out student and educators. The shift in recent years has been more towards technology, but the love of the Mac has long been a part of the learning environment.